“Simplified” SUVs of the Lada Niva family arrived in St. Petersburg

“Simplified” SUVs of the Lada Niva family arrived in St. Petersburg
“Simplified” SUVs of the Lada Niva family arrived in St. Petersburg
14 September 2022
23
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Sales of cars of the Lada Niva family – Legend and Travel – performed by Classic’22 officially started in St. Petersburg.

Cars, as the press service of the Pragmatika group of companies clarifies, are equipped with a manual gearbox; Niva Legend engine develops 83 hp. s., Travel – 80 forces.

In the case of the Niva Legend, the Classic’22 package includes a power steering, engine protection, 16-inch forged wheels, front electric windows, an on-board computer, and audio preparation.
Niva Travel Classic’22 is standardly equipped with power steering, front power windows, electric and heated exterior mirrors, ERA-GLONASS system with mechanical activation system, height-adjustable steering column, steel crankcase, on-board computer, central lock.
The standard package of the Niva Travel also includes audio preparation.
The starting price of the Lada Niva Legend in the Classic’22 version is 806,900 rubles, the Niva Travel in this version costs from 998,900 rubles.
Both cars are covered by the state program of preferential car loans, under which the buyer is given a 20% discount. Pragmatika Group predicts that by the end of the year about 70% of Lada Niva family cars will be sold under the state program. Niva Legend, as noted in the group of companies, is currently in slightly higher demand – buyers are attracted by a more affordable price, as well as “the ability to quickly get a car in the showroom.”

“The share of Niva cars in the total sales of Lada in St. Petersburg may in the near future amount to 30-40%, and the sales dynamics of the model in the fall can surpass the results of the same period last year,” says Nadezhda Golibina, sales director of Pragmatika Group. “The state program will play an important role in the growth in demand for these SUVs – it is more profitable for buyers to purchase a new car that the dealer has at a significant discount than to look for a used car in the same class.”

Meanwhile, according to the results of August this year, according to the Avtostat agency with reference to the data of Electronic Passport JSC, Lada Granta became the most popular model in the St. Petersburg market. Dealers of the Northern capital sold a total of 266 Grants last month, which is 125% more than in August 2021. The second place was occupied by the Chinese crossover Haval Jolion with a result of 141 sold cars (+145%), the third was Chery Tiggo 7 Pro.

14 September 2022
23
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